But we are all human, and sometimes we can overlook things. In other words, the short tail terms that you need to rank well for. You’ll obviously have an idea of what your “focus” keywords are already. Wincher’s is a good one, because it’s intuitive and gives suggestions. There are plenty more SEO boxes to tick these days, especially technical aspects such as site speed, URL structure and so on – but your choice of keywords is still very important, because the quality of your content hinges on it.Īs such, you need a decent keyword research tool (or several!) to make sure you’re covering all the bases. Categorising your keywords is easy as well, with a simple checkbox function for assigning clusters of keywords to groups (and creating new groups on the spot if you want).Īccurate and thorough keyword research has always been essential to any on page SEO activity. You can quickly add new keywords directly into your list, which you might want to do if you suddenly spot an oversight or a more general keyword gap. ![]() how many searches it gets per month and finally the estimated traffic you’ve gained in the set period (although I would always favour Google Analytics for traffic data, provided you’ve got it set up… and set up properly).Īll in all, it’s a decent dashboard. your highest-ranking page for said keyword, and then the essential metrics for it: the current ranking position the change (AKA the variance, depending on your chosen date range) the cost per click (useful if you’re considering PPC activity to supplement your organic performance) the keyword volume, i.e. Right next to each keyword is the “Best page”, i.e. The keyword table – As mentioned above, this is a simple yet effective table showing all of your chosen keywords and how you’re performing for them.By adjusting the date range, you’ll also see a comparison figure – such as week on week, month on month, year on year, or some other customised date range of your choosing. Traffic – Overall traffic figures, which again can be filtered down to certain site sections or certain pages if you don’t just want to view the website as a whole.But viewing the average ranking for your website as a whole, especially if it has hundreds or thousands of pages, isn’t that insightful. It can be useful if you apply some filters though (which you can do), such as viewing just your category pages, or just your product pages, or just your blog pages. ![]() I’d advise being wary of this metric and not reading too much into it, because it doesn’t really tell you much on its own.
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